Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SIRXOSM004 Mapping and Delivery Guide
Analyse performance of social media and online business tools

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency SIRXOSM004 - Analyse performance of social media and online business tools
Description
Employability Skills
Learning Outcomes and Application This unit describes the performance outcomes, skills and knowledge required to use analytics tools to collect and analyse data on the performance of an organisation’s social media and online presence. It requires the ability to evaluate and present reports on the effectiveness of tools in engaging customers.It applies to individuals who work independently or with limited guidance from others, including senior operational personnel, business unit managers and small business owner operators.This unit applies to self-employed individuals, and owners and employees of any type of micro, small, medium or large organisation that utilises social media and online tools for customer engagement including commercial, not-for-profit and government organisations.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field Online and Social Media
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Identify analytics tools and functions.
  • Obtain information on inbuilt analytics tools provided by social media and online platforms.
  • Search and identify external providers of analytics tools.
  • Identify types of available data and functions to assist with analysis.
  • Determine how specific data can be used to measure and improve customer engagement.
       
Element: Collect and analyse data.
  • Determine data analysis needs, select analytics tools and collect and store relevant data according to organisational privacy procedures.
  • Filter, assess quality of data and clean data to ensure relevance to analysis.
  • Identify trends in quantitative performance through statistical analysis.
  • Evaluate qualitative information to identify patterns.
  • Monitor performance of social media and online presence regularly to ensure ongoing effectiveness.
       
Element: Evaluate performance.
  • Assess quantitative and qualitative information against organisational objectives for use of social media and online platforms.
  • Determine success of online presence in engaging customers for general and targeted purposes.
  • Create and present reports on data analysis and evaluation, and include recommendations for future improvements.
  • Generate reports that protect sensitive information provided by customers.
       

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Obtain information on inbuilt analytics tools provided by social media and online platforms. 
Search and identify external providers of analytics tools. 
Identify types of available data and functions to assist with analysis. 
Determine how specific data can be used to measure and improve customer engagement. 
Determine data analysis needs, select analytics tools and collect and store relevant data according to organisational privacy procedures. 
Filter, assess quality of data and clean data to ensure relevance to analysis. 
Identify trends in quantitative performance through statistical analysis. 
Evaluate qualitative information to identify patterns. 
Monitor performance of social media and online presence regularly to ensure ongoing effectiveness. 
Assess quantitative and qualitative information against organisational objectives for use of social media and online platforms. 
Determine success of online presence in engaging customers for general and targeted purposes. 
Create and present reports on data analysis and evaluation, and include recommendations for future improvements. 
Generate reports that protect sensitive information provided by customers. 

Forms

Assessment Cover Sheet

SIRXOSM004 - Analyse performance of social media and online business tools
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

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Assessor name:

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Assessment Record Sheet

SIRXOSM004 - Analyse performance of social media and online business tools

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: